Bloggers are a breed all by themselves. To point a entire company towards them can be risky but there are companies that do just that. That’s why I’m going to show you why you need to have an email autoresponder and which company is the best email autoresponder for bloggers.
In a very weird world we live in right now (#2020), blogging has turned into a much bigger industry that it ever has due to the fact that there are more people working from home than ever before.
In fact, a study that ConvertKit did recently shows that bloggers who use email marketing earn 447% more income than those who do not use email.
Pretty encouraging to see stats like that roll through to support your blogging dreams and goals!
So if you knew you could set your marketing up once, then when a new post comes out, you would get a notification for a final review of an email that was populated by your email company. In this case, it’s Drip.
There would be a lot less hesitancy to give the company a test drive with your blog.
I’ve found that if the email marketing doesn’t feel right, then it’s time to move on and look for a better solution. Drip is what I’m using now for about 5 years and haven’t left them (I came close though).
GetResponse was my very first email company, Convertkit, and MailChimp. These are all very good places to land a blog and but with each of them, I was not satisfied with one thing or another.
Let’s dig in to those things and that will explain why I am using Drip, and why I believe it’s the best email autoresponder for bloggers.
As you can tell from the video above, there’s a reason for my love for Drip. The biggest one was once not a feature (price) but now it surely is.
If you’re not currently setup for a blog, here’s a solid guide to get you started.
Now that the price is in almost everyones reach, the features are going to help you get started with your blog as well as any ecommerce you want to include on said blog. The choice is yours!
One of the best features of email systems is their ability to use automation. I’ve said this many times before. Automation is what enables the “laptop lifestyle”.
In an email marketing system such as Drip, you will see different things that you can setup but none of them work unless you have a workflow setup with rules.
Workflows are the basis of automation and if your email marketing system doesn’t offer workflows, they are about 10 years behind the curve, and it’s time to find a new system to use.
I’m really not aware of any of these competing companies that do not offer workflows or their variation of what a workflow consists of. Perhaps they call it something different.
Competition In The Email Marketing Space
There are several companies that do a pretty good job with regards to getting your email(s) send and into the inbox. Alternatively, some companies are sending directly to the junk or spam folders. This sort of thing needs you to change companies for at least 6 months and by that time you’re already giving your time to a company that IS working for you.
Companies that I would say are in the best interest for you are
- Active Campaign
and there are at least a handful more that you could decide to partner up with to do your email marketing.
Again, the company may have prices out of your budget at the current moment. The other things that help you with deciding which company to land as your email marketing are as follows.
- Price (as discussed above)
- Ease of use
- is the graphical interface easy to understand?
- Can automation be implemented simply?
- What topics will get you banned
- Yes, some email providers will ban you for marketing certain companies, such as CBD.
- Customer service
- Response time
These are the top of mind items that people use to decide what email provider they are going to choose. The one that I left out is one that we don’t think about because it’s what our emotions tell us is the right thing to do.
Granted, this post will not attempt to pull the emotions but rather give you the facts about which email autoresponder is best for bloggers.
I’ll be doing a review on the different email autoresponders that bloggers generally use in future posts.