Jon McCaw

I spent years white-knuckling my way through my first videos — now I help other creators over 40 skip that awkward phase.

Starting to create content later in life can feel overwhelming. What camera do you need? What should you talk about? How do you get comfortable on camera and build an audience without turning your life into one giant content treadmill?

I’ve wrestled with all of it.

Whether you’re launching a YouTube channel, growing a blog, experimenting with vlogging, or figuring out how content fits into your business, I share what’s actually worked for me — and what hasn’t.

You’ll find practical tips on gear, video creation, content strategy, storytelling, and building an audience without burning out.

I’m not here because I’ve figured it all out. I’m here because I’ve been through the awkward part, I’m still learning, and I want to make the journey easier for those coming after me.

If you’re over 40 and thinking, “Maybe I should start creating something…” — you’re in the right place..

FOLLOW MY JOURNEY

• YouTube

• Instagram

• Facebook

• TikTok