Brand Marketing
The subject today is brand marketing. This is what I’m going to address and how you do it as a new or advanced business owner. This applies to all small and large business owners alike in the internet marketing space.
…even if you’re new to the entrepreneurial space, this works for you too!
Most new business owners have a perception that they join up on a business with their sponsor and they can ride the wave that their sponsor has created. Some of that is true but you have to create your brand and know what you stand for in business. It’s the same in businesses you see in your city too.
Target has their way of selling that is different from Walmart or Kmart. It’s their brand that sells people (and location)
So while you may not be a brick and mortar store, setting up shop the proper way is most imperative!
Setting Your Brand Marketing Up
The first thing you need to start doing as a new business owner is
- Provide Value This means actually searching places out on the internet and taking notes, and then sharing it via a blog, video, or both on all of your social media outlets.Get focused on who you’re serving and give them what they are searching for. Be consistent because you are their answer to the issues they are having. If you aren’t consistent, you’ll likely miss them on the day they need you most. This is where the sales come from.Providing value on a daily, weekly basis is what you should start your focus on right out of the gate. I’d say a good rule of thumb is to be posting on social media multiple times a day and doing a video at least once a week to multiple times a week.
- Encouragement It’s always the positive person that reaps positive actions. I’ve always seen the positive person show up again and again. They never quit doing good, which in turn, pays them VERY WELL. This one skill will keep your business and personal life full of blessing – and not just for you as you speak life into others.Realize that the world we live in right now is one of turmoil and when we leave work for the day, people do not want to sit and listen to you complain and berate on social media. Do you ever hang out on a post that is negative? Most of the time, you’re looking for a reason to laugh, gain knowledge, or to be encouraged.
- Problem Solving One of the first questions I had when I started as a business owner online, was where do I find these problems? I’ve been a problem solver for well over 20 years and they usually just put a ticket in and I go fix their problem. (This is the mindset of an Information Technology employee). So in order to start looking for problems to solve, you have to know where to find them. The first place to look is in Facebook, LinkedIn, and Google+ groups. You can start a twitter feed using lists to find problems to solve as well. These are just a couple of the many you can use to find problems to solve. The best problems are the ones you find with people you already know.
Final Thoughts
If you need coaching on this, I invite you to get signed up on my email list that shows people how to be problem solver, an encourager, and how to provide value to your niche. Mostly, I look forward to helping you make your first 6 figures online.