In today’s post, we are going to review one of the top email marketing systems around call Drip. So sit back, relax, and let’s dig into this best review of the drip email marketing system.
Are you stuck and not sure what to do with your email marketing? Perhaps digging into your current email system seems like it’s just too much to learn and master?
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Review of The Drip Email Marketing System
so when it comes to doing reviews, I tend to go into the informational part of the review so that you can see how things work and get an idea of where I’m coming from when doing the review.
I know that it’s better to show than write about this and that’s why I have a video for you to watch here:
In case you really want to dig in, This video starts off the series of videos all about Drip.
The first thing that I would like to point out about Drip is Automation. This is what really got me sold in the beginning. I used to be with other email systems that said the automation was superior but when I attempted to apply my marketing to it. I was always going up against workflows not working. I’m hoping that they got their act together (they are still in business).
What Exactly Do You Use In Automation?
Automation is run by workflows. In almost all cases, you’re going to see the use of triggers, tags, goals, lead scores and conversions. This is across the board in email marketing.
However, you will see this presented to the user in a way that makes sense and is easy to use. I’ll be doing videos about this in future posts so that you can get a really good grasp on this for your marketing.
Triggers are a new technology within email marketing and Leadpages and Drip have this in place. What is it?
Triggers That Automate
If you’re new to email marketing, you might be wondering what triggers are and what they do.
In short you are going to love them because they will do more automation for you on different platforms such as your blog.
Triggers are converted links that allow you to place the link anywhere (social media, your blog, or drip account). These converted links will act just as if you were sending an email and the subscriber clicked the link.
One caveat: you have to have a cross-domain tracking setup.
Now, I mentioned in the video that Leadpages and Drip were both the same company. That is no longer true as Leadpages has split off from Drip. My guess is that there will be many more great things happening to Drip now that they have split off from each other. Time will tell and yes, I will do a video on these new things that come out.
This is a review and not a cheerleading post, so onward with the review of the drip email marketing system
The Downside of Drip
Some of the liquid is the programming language and it is a bit more advanced and needs to have someone who has dealt with this to handle any of this implementation.
Drip Forms For Your Website
The other thing that I didn’t like at all with Drip was the form integration with your blog. The design was flat-out ugly. Of course, you can do some CSS to spruce it up to match your brand but I’m guessing not many bloggers know how to do CSS because they blog, not code or do graphic design.
As of this writing, there are some slight improvements in the embedded form (see above – and subscribe).
If you’re looking for a knock your socks off sort of form, you’re not going to get it (yet – crossing my fingers) from Drip. The forms were a point of contention for me because ConvertKit was much better at doing this for bloggers.
Drip Pricing
The other item I wasn’t excited about was the price. the lowest was set at $49/month. Now that has changed (after the recording of this video on youtube)
Now the prices are much different and start out with better package deals.
This price goes up to $29 and stays there until you reach 2501 subscribers, which THEN it’s a $49/month investment.
If you want a really good email marketing system and don’t want to pay the price of the ultra-expensive, you will be absolutely happy with DRIP.
The integrations that you have access to with Drip is mind-boggling. If you have your own courses to sell and you want to put them into a place such as WooCommerce (which integrates with WordPress seamlessly) you can run automation with this plug into your blog with just a few clicks.
Here are the top integrations listed on Drips website…
Another feature I absolutely love is that in my workflows, I can automatically build my Facebook custom audience by either adding to or removing subscribers.
As you can see on the list to the left, there are many more topics to peruse of integrations.
Does it seem like I’m just overjoyed about using Drip? Well, you’re spot on with that deduction.
There really is so much more to tell you about but, in the interest of time and my ability to create videos that go over such things, I’m going to give you a chance to subscribe to my email and get a notification when I upload a new youtube video. Yes, these will also be here on my blog as well.
Stay tuned for more (each week will be another video). Remember to subscribe!