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How To Use The Drip Email Marketing System

One of the unfortunate things about this email marketing system is that it shares the same name as a marketing strategy. I sometimes ask myself if the creators were thinking about that juxtaposition in the strategy of marketing vs the software they created. But, what the video below is about is how to use drip email marketing system.

Now if you haven’t a clue as to what Drip is, then I invite you to press play on the video below and get a taste of the goodness that Drip is. During this video I will take you through how Drip does, or handles the various areas that a marketing email program usually provides for users such as you.

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After watching this I’m sure you have more questions – or your ready to give Drip a trial run by using your full fledged 14 day trial! In that spirit, I did create more videos all about Drip so that you have the best opportunity to know what Drip is and if it’s for you.

So let’s dig in and follow along on the instructional for using Drip.

One of the best things about using drip is that they charge you based on your total amount of subscribers across all your accounts. I know that other companies will charge you based on your accounts and subscribers. Not so with Drip.

Click photo to find out how much your list will save you with Drip

Currently the rate for new business owners starts at $19/mo

I have seen how much Drip has changed their platform so that they are in the conversation with other bloggers.

In the past they have solely been after the e-commerce business owner and they still are making that business owner their avatar.

HOWEVER…

They are now making it much easier to be a blogger, marketer, or most any business owner on the internet to have an interest in using Drip.

I’ve been using them for quite a while now (about 5 years) and love what they have done with the space they own on the internet.

One of the biggest complaints that bloggers had with Drip was the VERY PLAIN LOOKING forms that were the default. They simply told us to find a programmer and get the forms branded or just learn how to use CSS to make the forms look better.

NOW, things have changed so much and I’m very proud to be using these forms that they provide.

If you’ve been around much on my social accounts or on this blog, you know that I LOVE LOVE LOVE automation!

Drip makes automation very simple and basically anyone can do these automations to manage your account. Using workflows to get those who bailed on their shopping cart for one reason or another, to going out to find the “lost” subscribers and inviting them back to your world with a simple automation.

Time Savers For The Win!

Templates are a great way to save time with your emails. I use them for different subject matter to a different campaign format. It just makes it quick and easy to send out a nice looking email knowing all the formatting is done. Just type your email and click send!

Whether you are a beginner business owner or an advanced emailer / business owner, drip can and does make your life better, by presenting a great way to grab subscribers with their forms, to giving great customer service to those who need questions answered.

There are many more instructional posts for Drip on my blog here as well as on YouTube

If you’re searching for a new email system, I know there are steps to finding out everything you need to know about email systems. You first want to know the price and if it’s in your budget and then how does it stack up against the competition.

How To Add Opt In Forms To WordPress

In today’s vastly improving technology we have so much at the tips of our hands. We have email opt in forms that seem like they just appear without doing any real work. So in this post, I’m going to help you get your email opt in forms added so that you can begin collecting emails from your WordPress blog.

I know that this is just one topic on using Drip, and you can go through the entire series, and become a master at drip

Types of Forms

When adding forms to a WordPress blog, you have a choice of whether you want to have a pop up form, embedded form, or in the case with Drip, a slide out form. This will work with WordPress as well. However, if you choose the free plan, it may be more difficult to integrate Drip into the free blogs.

The email provider we will be using today is Drip. This is mainly because that’s who I’m using for emails these days.

…and I absolutely love them!

Here’s how simple it is to add opt in forms to WordPress using Drip.

at the onset, you are telling drip you would like to add a form to your blog. That part is quite simple.

You’ll get a pop up similar to what is pictured above. I’ve gone ahead and typed in the name ‘Test form’ as well as added a tag for those that submit the form. In this case, I’ve added “Blog_visit” as the tag.

In real world situations, you’d probably place a tag describing the form purpose, such as “Best PDF download for my program”.

Next, you’ll need to decide what is the form type that you want to add to your WordPress blog?

In this example, you see that the popup form is selected. However that is not the only choice.

Different Types of Drip Forms

  • Exit -Intent Popup Form
  • Side Tab Form (slide in)
  • Embedded HTML Form (visuals have vastly improved)

after making the selection of which form you what to add to your blog, simply click the create form button.

Subsequently, you will see a screen that looks like the photo above. This is where you will customize the look and feel of the form.

You’ll start off by choosing the fields you would like to collect from your soon to be subscriber.

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After you have customized this, move on to the design portion of the form.

Designing Your Form

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As you can see, this process is literally holding you to each step and helping you design the form by using colors, font sizes on the Style tab. Then on the text tab you are able to choose a title for the Form as well as a description.

Lastly, as you can see you are able to choose an image which Drip suggests that it be at least 300px wide. In my photos, I aim to upload an image that is (300px wide by 450px tall) so that it fills up the area that is meant for the image.

Choosing When The Form Pops Up

The next part of creating this form is to tell Drip what the behavior of the form will be. As you can see there’s a time delay, after scrolling to a certain point in the blog, or on the click of a link or button or via the JS API.

What Do You Want The Form To Do?

Full Fledged FREE 14 Day Drip Trial

Lastly, you’ll need to tell Drip how to proceed once the form is submitted. It’s as simple as that to insert a form to a WordPress blog. This can be done on each blog page or assigned to a certain tag that you create on your blog, The sky is really the limit here on how to apply each form.

Free course that teaches you how to become the best email marketing pro around.

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