Deliverability Matters
In every email marketing system, the biggest and most visible stat is deliverability. I have been with a few of these companies that say they deliver at a very high rate. However, that is not true if you get put into their group that does not deliver. So without further delay, here are the lessons I learned by using drip email marketing.
The very stat that everyone works so hard to accomplish and pay for is the very stat that these companies have control over. So if you send a lot of emails that are pitching and no value, you’re going to get spam complaints.
Now obviously, if you know that the rule for marketing is about every 5th email you can and should pitch then you will have great results with your email marketing system. Whether it’s GetResponse, MailChimp, Aweber, Sendlane, Constant Contact, Active Campaign, Drip, or Convert Kit. They all are great at deliverability. However, this is where the similarity begins to change.
Unsubscribes Are Normal
If you’re sending emails, you should know that you WILL get people to unsubscribe from your email list.
It’s natural and to be expected.
I know marketing specialists that average a couple hundred per day to unsubscribe. However in the grand scheme of things that is just drops compared to the flood that they are receiving. Make it your goal to have a list so big that you can average a couple hundred unsubscribes and not really make you flinch at all.
Test Before Sending Emails
One feature that I have been using as much as possible is the ability to send a test email to my email. Using this feature enables me to see what the customer will see in their email program. This also shows me if it will make it to their inbox.
We all know that Gmail and Yahoo are the most popular email (web-based) systems in the world.
That means we need to plan for that. Send your email test to a Gmail, Yahoo, or MSN account to see where it lands. You’ll also want to see what it looks like on a computer and a mobile device. Formatting is important if you want to leave a professional impression.
Segment Automation, Segment Broadcasts, Segment Everything
In today’s world, if you’re emailing via blasting everyone on your list, you’re missing the point.
People want that tailored experience.
That means you need to find out more about your subscriber.
Ask questions in your emails then segment based on those answers (usually clicks from the email).
This is all very easy to do in Drip even if you have no prior programming skill. The segmentation is built-in for broadcast emails by default.
You’ll first want to know the title of the email and then Drip will prompt you with a screen to ask which audience to send the email to.
Features Are Awesome But What About Usability
I’ve seen many reviews about other autoresponder systems and the biggest complaint that I’ve seen is usability and ease of use with the features.
What I have found is that there are a few things that need to be considered when purchasing the rights to using drip email marketing system. The first of these is quite obvious, especially if you’re brand new.
- Cost per subscriber
Drip is a bit more than GetResponse or Aweber, but what you get for the money completely outweighs them every day of the week.
What I really like about Drip is how easy it is to apply segments to emails, create workflows, goals, triggers and all the methods that are used to create a solid email campaign.
This is where I believe MailChimp, Aweber, and ConvertKit lose me. Usability is huge when it comes to implementing an email marketing software system into any business starting on a low-budget.
Do Be Very Creative With Words Not Photos
One thing that may hurt your deliverability is the use of too many photos in the emails that are sent out. When I was with GetResponse many years ago, I was put in the spam group on their service (assigned to a bad IP address) so that only about .5% of my emails would be delivered. They never tell you this nor will they coach you before doing this to you.
My suggestion here is less is more. If you must put in a photo do it at the top as a banner or put in a screenshot of a video and link it to the video itself. Then if you desire to use photos, put them in the blog posts that you send out to your subscribers.
Stay Clear Of Spammy Words
If you see that your stats are going down. The first thing that you should try is to eliminate these words from your emails. Deliverability is ultimately the place we all want to be able to see in our services. I’ve learned the hard way. Not having many emails read, you can’t have a thriving business in any industry.
So when I switched over to the Drip email marketing service, I started seeing up to 40% open rates.
When I was with previous email service, I was not seeing any results. I wondered why I wasn’t getting any engagement. So I attended webinars, searched google, YouTube, and Pinterest for answers. So after I arrived at my wit’s end, I made the decision to switch over to Drip because it was the right choice. Drip is the product creation for entrepreneurs that experienced great systems but something was always missing. So the creators of Leadpages made the Drip email marketing system
Emailing More Often Using Drip Email Marketing Features
There are many opinions out there about what to email and how often you should email your list.
I believe that multiple times per day is over-kill.
and I’ve seen this happen with some success. The theory behind this method is to overwhelm the subscriber so much that they decide to unsubscribe or join you.
I believe that emailing once a week is also too little. Your duty is to get to know your email subscribers and vice versa. So if you email once a week, or month you’re not doing any service to either party.
The best mix of how often to email is, in my opinion, an average of once per day. Sure there will be times that multiple times a day is essential. For example, you will have a webinar coming up. You’ll want to email several times to remind those that signed up to join you.
In the course of regular emailing and providing value, you can get away with emailing every other day but no more.
Create An Email Mini-Course
If you do not have a mini-course, you’ll want to build one and put this on your blog to get subscribers to your list.
But say you really don’t know how to structure your mini-course, you can get this all resolved by Drip services. The Drip Email Marketing service, aka GetDrip, has a few ideas to get you started. that will write the 
As you start your email course, you can always ping support and ask questions, as they are very good at answering and offering suggestions.
Build Your Capture Pages Fluidly With LeadPages
The idea of blogging is to get people to your email list and you do that through providing a ton of value.
When you have a product to value or sometimes referred to as an ethical bribe you need to have a capture page to collect emails. I have been using Leadpages now for about 4 years and have been able to get a ton of usage with this system. Leadpages is an unlimited service which means you won’t be metered on how many times your capture pages are viewed.
The starting package is only $17/month when paid for on a yearly basis. This is the only way to pay (yearly) unless you upgrade to the next tiers.
If you’re not set up with anything to collect the leads to go into your drip email marketing system, you can get a FREE 30 day trial with Leadpages and give them your full attention.
In other words, use only Leadpages for the 30 days and if you decide it’s not what you want, cancel. Besides, if you’re using Drip, why would you use anything other than it’s family member.
Use Resend To Unopeners
Have you ever wondered if people just don’t have time to view your emails and then they get lost in the shuffle? There’s a feature that is starting to become a regular feature on some of the better email autoresponder systems.
That feature is resending to those that didn’t open the email on the first send.
I will use this on occasion and usually for the next day but if it’s not time sensitive, I’ll schedule it for 2 or more days later with a different subject in the title.
We know that the subject or title is always the key to getting more reads in our open stats, right?
So use this opportunity to see if you can improve your titles. This also gives you more opens for that particular email.
Use Your Resources (Leadpages & Drip Have many)
There’s a ton of resources with the Leadpages system as well as Drip. This company goes overboard on the FAQ’s as well as blog posts on how to do specific things in your Leadpages or GetDrip account.
Split Testing
With The Drip email marketing system, you have the ability right out of the gate to do split testing. They will allow you to split test the time of delivery and subject lines.
WOW!
These are both the pinnacle of getting inbox opens. So, of course, you’ll want to split test these two items.
If you’re not familiar with split testing, you may have seen this referred to as A/B testing on some systems.
It’s just a way to see what works. Marketing is always a test.
Use Automation
I love automation and I suppose this is why I love using Drip so much. I can set up campaigns, workflows, triggers and move people from campaign to campaign without having to touch anything. Each user can also be a part of more than one campaign and never get charged for having multiple email addresses. It’s the best of both worlds in email marketing automation.
In conclusion, If you have plans to be a big business with little to lots of automation and don’t want to struggle to try to figure out how things work in other systems, you deserve a FREE ACCOUNT using Drip.
If you’re interested in learning more about how you can use Drip to streamline your business email marketing, I’d like to invite you over to my new 21 day course. Sign up now to learn how to use Drip to drive your sales up.